The Virginia Capital Trail Foundation is pleased to announce that we have received matching grant funds from the Virginia Tourism Corporation’s (VTC) Marketing Leverage Program (MLP). The grant is for $5,000 and utilized James City County, Henrico County, and Richmond Region Tourism as partners to create a weekend getaway campaign focused on the Virginia Capital Trail.
“We are thrilled to receive this opportunity to market the Virginia Capital Trail as an ideal weekend getaway.” said Cat Anthony, Executive Director of the Virginia Capital Trail Foundation. “With so many great attractions along the Trail…we know people will be surprised by the fun you can have in a weekend.”
The MLP grant funding is designed to help local and regional tourism entities attract more visitors by leveraging limited local marketing dollars through a local match of state grant funds. A minimum of three Virginia entities must partner financially to apply for a grant. Partners may consist of Virginia cities, towns, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other tourism-related businesses.
The Virginia Capital Trail Weekend Getaway Marketing Campaign is focused on bringing more visitors to the Trail and surrounding counties by encouraging overnight stays. In creating more visitor resources such as maps, visitors guides, and itineraries, the Foundation hopes to showcase all the Trail has to offer as the basis for a fun and exciting weekend.
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